Customer Focus Group 2010

Looking to Maintain its Industry Leading Service, SentriLock Announces 2010 Customer Focus Group Panel

Company Officials Say Their Culture of Award-Winning Service Benefits From Ongoing Feedback from Customers Across North America

Cincinnati, Ohio, USA (Oct. 10, 2009) – SentriLock, a leading provider of electronic lockbox systems to the real estate industry, today announced its 2010 Customer Focus Group comprising 12 real estate association, board and multiple listing service (MLS) executives and leaders from across North America. The panel is to be held October 26-28, 2009.

“When it comes to customer service, we’ve been rated tops in the industry for the past three years by independent market research studies,” said Scott E. Farmer, SentriLock’s Vice President of Customer Care. “But we realize staying on top means listening to what our customers have to say about our system and how we can improve on customer metrics in the years to come. Customer input is a critical piece to our process of continuously improving our products to serve the needs of REALTORS® everywhere.”

Farmer said that the key to SentriLock’s success is its ability to adapt and invest heavily in customer satisfaction. “Electronic Lockbox Systems are our only focus so there is never a question of where 100% of our effort is targeted. Since we are majority owned by the National Association of REALTORS®, our mission is to create a member-driven enterprise. This affords the unparalleled opportunity to tap into key leaders in the industry to continuously improve and refine SentriLock’s service and product offerings. This year’s Customer Focus Group represents a strong step in that positive direction. ”

The following association, board and MLS professionals are scheduled to attend the focus group: